The campaign, "Stories of Progress" is centered around showcasing and celebrating the inspiring journeys of entrepreneurs who have overcome struggles and achieved success. It aims to highlight stories that resonate with the audience, emphasizing the power of perseverance, determination, and the spirit of "trying."
Kopal Khanna, the curator-in-chief of Tape A Tale, plays a central role in the campaign. She embarks on a journey across the country to discover and bring to light the remarkable stories of entrepreneurs.The campaign showcases entrepreneurs who have started small but have managed to build remarkable enterprises. It highlights their resilience, innovation, and commitment to their dreams, even in the face of challenges.
The campaign's note of "trying something different" hints at a fresh and innovative presentation style that captures the essence of the entrepreneurial journey in a unique manner. This approach aims to capture and hold the audience's attention. The journey of building a business, overcoming obstacles, and achieving success is portrayed as a shared experience that anyone can resonate with.